Patcay.com – The launch of the iPhone 15 in September 2023 was met with high expectations. According to data from Counterpoint Research, iPhone 15 shipments only reached 50 million units in the first quarter of 2024, down 20% compared to iPhone 14 in the same period.
There are several factors that are suspected to be the cause of the decline in iPhone 15 sales:
Lack of innovation
The iPhone 15 doesn’t have any significant innovations compared to the iPhone 14. The design is still the same, and the specifications don’t stand out either. This makes many users feel that the iPhone 15 is not worth buying.
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Price increase
Apple increased the price of the iPhone 15, especially for the Pro and Pro Max variants. This makes the iPhone 15 more expensive compared to high-end Android phones.
Increasingly fierce competition
High-end Android phones are increasingly competing with iPhones. These Android phones offer more advanced features and more affordable prices. This leaves users with more options other than the iPhone.
The following is a further explanation of each of these factors:
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Lack of innovation
The iPhone 15 has no significant innovations compared to the iPhone 14. The design is still the same, with a large notch at the top of the screen. The specs don’t stand out too much either.
The iPhone 15 continues to use the A16 Bionic chipset, which is also used on the iPhone 14. The camera also does not undergo significant changes, continuing to use three rear cameras with a resolution of 12 MP.
This makes many users feel that the iPhone 15 is not worth buying. They feel that the iPhone 14 is still good enough and there is no need to upgrade to the iPhone 15.
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Price increase
Apple increased the price of the iPhone 15, especially for the Pro and Pro Max variants. The iPhone 15 Pro price starts at US$1,099, up from US$999 for the iPhone 14 Pro. The iPhone 15 Pro Max price starts at US$1,199, up from US$1,099 for the iPhone 14 Pro Max.
These price increases make the iPhone 15 more expensive compared to high-end Android phones. High-end Android phones, such as the Samsung Galaxy S23 Ultra and Oppo Find X5 Pro, offer increasingly advanced features and more affordable prices.
Increasingly fierce competition
High-end Android phones are increasingly competing with iPhones. These Android phones offer increasingly advanced features and more affordable prices. This leaves users with more choices besides the iPhone.
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By 2023, many high-end Android phones will be released with attractive features, such as cameras with large sensors, screens with high refresh rates, and support for fast charging. This makes users have more choices other than iPhone.
Apple needs to make more significant innovations to be able to increase iPhone 16 sales in 2024. Apple also needs to keep the iPhone price competitive with high-end Android phones.