In the future, if a content creator fabricates false voice recordings to narrate a video or alters someone’s face with another person’s face, they will need to provide a label when uploading it. Additionally, content creators will also need to provide descriptions if the video alters a real event or occurrence.
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For instance, if a video depicts a flood in a city when it didn’t actually occur, the content creator must label the video accordingly.
YouTube will also provide labels for videos using AI if content creators have not done so. These labels will appear across the YouTube platform in the coming weeks, including on mobile apps, desktop versions, and TV.
Examples of labels that will be provided include “content altered or synthesized” or “voice or visuals significantly edited or digitally generated.”
For videos covering sensitive topics such as political news, health, and economics, YouTube will directly label them for viewers to see more visibly.
YouTube is giving content creators time to adapt to these new regulations. They will also issue warnings to content creators who continue to violate the rules by not labeling videos using AI.
Although these rules are aimed at content creators using AI to assist in content creation, YouTube provides some exceptions. For example, content creators do not need to provide labels if the use of AI is only to assist in scriptwriting, generate ideas, or automatically create text.
Labels are also not required for videos that are unrealistic or if the changes made by AI are not significant. Content creators also do not need to provide labels if the use of AI is only for adjustments such as color composition, special effects, lighting, or filters.
YouTube is also working on the process of removal requests for content involving the use of AI to alter the faces or voices of identifiable individuals.