Patcay.com – iPhone 15 series released on September 12, 2023. This series consists of four models, namely the iPhone 15, iPhone 15 Mini, iPhone 15 Pro, and iPhone 15 Pro Max.
However, iPhone 15 sales in the world gadget market did not meet Apple’s expectations. According to analyst Ming-Chi Kuo’s report, iPhone 15 sales only reached 60 million units in the fourth quarter of 2023. This figure is lower than the sales of iPhone 14 in the same period, which was 69 million units.
There are several factors that are thought to cause iPhone 15 sales to not sell well in the world gadget market. The first factor is that the price is too expensive. iPhone 15 is priced starting at $899, more expensive than iPhone 14 which is priced starting at $799.
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The second factor is the increasingly fierce competition from other smartphone manufacturers. Other smartphone manufacturers, such as Samsung, Huawei, and Xiaomi, continue to release new products at more affordable prices.
The third factor is the overheating issue on the iPhone 15 Pro and iPhone 15 Pro Max. This problem causes the device to heat up when used for a long time.
Apple has attempted to boost sales of the iPhone 15 by providing discounts and promotions. However, these efforts did not bear fruit.
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The iPhone 15 sales failure is a major blow to Apple. The company has been known as a smartphone manufacturer with high sales. However, with the unsatisfactory sales of the iPhone 15, Apple must immediately look for ways to increase its sales.
Here are some strategies that Apple can do to increase iPhone 15 sales:
- Lower the price
- Add interesting new features
- Make improvements to the overheating problem
- Increase promotion and marketing
Apple hopes that by doing these strategies, iPhone 15 sales can increase in the coming years.