Patcay.com – Meta, the tech giant behind popular services like WhatsApp, Facebook, and Instagram, is exploring breakthroughs in integrating artificial intelligence (AI) into its platform.
After releasing the Meta AI trial on WhatsApp, it’s now Instagram’s turn to welcome Meta’s AI technology.
On Sunday (4/14/2024), the Meta AI feature in the form of a new chatbot is available to Instagram beta users, with plans for a global rollout in the near future.
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The Meta AI chatbot feature on Instagram allows users to interact with AI via DMs, similar to chatting with a friend.
This AI utilizes Meta’s internal large language model (LLM), known as Llama 2, to provide recommendations and assistance in creating engaging content.
Although still in its early stages and not as complex as AI chatbots like ChatGPT or Gemini, the integration of artificial intelligence marks a shift towards more integrated communication across the Meta platform.
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In the future, this Meta AI chatbot has the potential to assist users in creating content such as posts, stories, and reels that are captivating.
This isn’t the first time AI has been applied on Instagram. Previously, experimental features such as AI-powered re-engagement tools and virtual companions for storytelling have been tested.
