Patcay.com – Nokia or Nokia Corporation is one of the leading telecommunications companies established in 1985 in Finland, more precisely located in Espoo, Finland.
In 1990, it was one of the winning years for nokia which also employed 103,000 people in 100 countries, Nokia also made a profit of around Rp. 23 billion. However, at the time of 2013 nokia was really far behind even though the name nokia has become a common term for a cellphone in various countries.
Then, what exactly makes this leading company far behind and bankrupt?, These are some of the reasons why this company can go bankrupt:
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Along with the presence of Iphone, Android, other sophisticated smartphones, Nokia is still hard to maintain its operating system which clearly cannot compete with other sophisticated devices.
Since the beginning, Nokia did not want to accept Android and felt that it could still control the market trend with its QWERTY keypad.
Never listening to consumers
again android takes the attention of the public in terms of appearance to its sophisticated system, while the design of nokia and its old and ancient system devices are no longer interesting to the public.
Many people hope that nokia will enter the android system but again nokia refuses.
too focused on hardware
nokia hardware is very famous. But, with its carelessness nokia did not pay attention to the software, even though both were equally important.
Nokia is considered too arrogant because it exaggerates its brand which is already very large and famous. They are too confident that people will come back to use their cellphones, but in fact they are badly beaten by other competitors.
And at the end of its career the nokia company laid off 14,000 employees due to its sales declining by 20% to reduce the company’s operational costs. These are some of the reasons for the bankruptcy of world-renowned telecommunications companies.