Patcay.com – Instagram is experimenting with a new feature that introduces unskippable ads, known as ‘Ad Breaks,’ to a select group of users. These brief ads, lasting between 3 to 5 seconds, appear as users scroll through their feeds.
Meta, Instagram’s parent company, has not formally announced this feature, but some users have reported encountering these ads.
When users click on the information button for Ad Breaks, the description reveals, “Ad breaks are a new way of seeing ads on Instagram. Sometimes you may need to view an ad before you can keep browsing.”
Read more : 10 Unique Strategies to Extend Your iPhone Battery Life
This has sparked frustration among many users, some of whom are threatening to leave the platform if these changes become permanent.
Meta appears to be testing user reactions to these unskippable ads before potentially implementing them on a wider scale.
This strategy is reminiscent of YouTube’s approach, where free-tier users encounter unskippable ads, which can be bypassed by subscribing to YouTube Premium.
It remains to be seen if Meta will offer a similar ad-free subscription option.
Read more : Arm Holdings Has Unveiled New Design
In addition to testing Ad Breaks, Instagram recently introduced new features like ‘Add Yours Music,’ ‘Reveal’ stickers, and ‘Frames.’
The platform also enhanced its Notes feature, allowing for likes, mentions, and prompts, aiming to make interactions more engaging.
